EASY DOES IT

Building the brand while the brand is still being built.

Easy Does It came to Juke during a period of growth, with new retail opportunities, new audiences, and a brand voice that needed to stay consistent as the business expanded.

Juke works across the brand’s marketing operation, helping shape how Easy Does It looks, sounds, and shows up from one campaign to the next. That includes creative direction, photography, social content, email marketing, campaign development, retail support, events, and the day-to-day work required to keep a growing beverage brand moving.

The work spans everything from studio photography and product launches to retail campaigns supporting distribution at BevMo!, national releases through Tavour, promotional emails, event creative, and the steady stream of content that keeps the brand in conversation between larger moments.

Because the relationship is ongoing, the job isn’t simply to execute individual deliverables. It’s about building a recognizable world around Easy Does It and making sure every piece—from a product photo to an email subject line—feels like it came from the same place.

Juke functions as an extension of the brand itself: developing ideas, producing the work, and helping turn whatever comes next into something people actually want to pay attention to.