SKATEPARK OF TAMPA

DAMN AM / TAMPA AM / TAMPA PRO

Skatepark of Tampa’s contest series brings together some of the best skateboarders in the world, with events unfolding live in front of thousands of spectators and an even larger audience online.

For Tampa Pro, Tampa Am, and the Damn Am series, Juke manages the social media operation from planning through execution. We build and coordinate the crew, assign coverage across photo, video, and social, oversee deliverables throughout the event, and make sure content moves from the course to the audience while the contest is still happening.

During each event, the operation functions like a live newsroom. Multiple photographers and videographers are covering different parts of the contest simultaneously while results, highlights, interviews, behind-the-scenes moments, and sponsor obligations all need to be organized, edited, approved, and published in real time.

We also work alongside the live webcast to make sure the event is being documented across every platform without disrupting the contest itself.

It’s less about posting to social media and more about building and managing the media infrastructure behind a live sporting event.